AWA Media
Website design & production
Challenge
In late 2007 AWA set up an online media buying and digital consultancy company.
This new arm of the business – AWA Media – required an online presence to promote its services and expertise.
Our competitor research found that the majority of digital media agencies have websites which are highly generic and lacking in creativity. As a creative online media agency we wanted to buck this trend and demonstrate our originality through the site.
We also wanted to ensure that users were made aware of the full range of services and expertise offered by AWA Media, and that this information was delivered in an engaging and creative way.
Solution
A fresh and clean design was developed using the same page layout and navigational structure as the AWA site. This way, when users cross-link between the two sites they will understand that although two very different online offerings, AWA Media and AWA are part of the same group of companies.
The page templates were designed to accommodate a large hero image, and this space is flexible enough to also support messages. This has been used to good effect across the Services section where bold, eye-catching images – containing a mixture of photography and illustrations – are supported by strong statements that focus on the common issues facing clients.
The tone of voice we adopted took its lead from AWA’s over-arching ethos of ‘simply all things digital’. This meant that a simple, plain English style was used, with any unnecessary industry jargon and buzzwords being removed. A Jargon-Buster was developed to explain any terms which may be potentially confusing.
We also encourage users to contact AWA Media, either to talk through any questions or requirements they may have, or to take advantage of a free digital health check in the form of an online media audit or training in digital media.
Results
For a site which set out to create standout from its competitors, we feel it certainly meets this objective and the response from media owners, clients and the industry as a whole has been very positive.
As a relatively new site supporting a new company, our hopes in terms of results were modest. However, as a result of word of mouth and a targeted search marketing campaign (incorporating Google Map listings) our expectations have been exceeded.
Since its launch in February 2008, the site has received over 550 unique visitors. The strong calls to action have led to a significant number of requests for information, with three leads being successfully converted into new clients.
The Jobs section also played a crucial role in our search for a graduate to join the team, with over 20 applications received for the position of Interactive Media Executive.
