Connecting you with your users

Put simply, online marketing is about successfully getting your brand in front of your customers and clients online.

Strategy

The first question we’ll always ask any client is “What are you trying to achieve?” It's only by working together to identify clear objectives that we can then develop digital campaigns that most effectively meet these.

While we may be digital specialists, we also appreciate that any digital strategy needs to fit into your overall marketing plans. Most important of all is our commitment to deliver the right solution that brings you the most effective return on your online investment.

Search Engine Marketing (SEM)

We believe SEM is not just about being top or near the top of search engine results. More importantly it’s about meeting your business objectives in a cost effective way.

We have the technical and media skills to deliver both SEO (natural listings) and PPC (Pay Per Click) campaigns which drive the right customers to your site for the right price.

Online Advertising

With vast experience across a number of creative platforms — including banners, viral emails, video and sound — we love the seemingly endless potential that digital media offers. But we don't just recommend these solutions for the sake of it. For us the ‘Creative Idea’ is still the cornerstone and starting point to any digital campaign.

Email Marketing

Email marketing can be an extremely powerful one-to-one communications tool. Whether you’re looking to attract new customers or keep the ones you currently have, we have a proven track record in delivering effective, targeted email communications.

And we have the expertise to deliver every stage of the process from strategic campaign planning and design and build, to deployment and results analysis.

With the right approach to segmentation, contact strategy, testing and continual improvement we develop email campaigns that deliver genuine return on your investment. See some examples of our email marketing work for ASDA.

Reporting and Analysis

It’s fair to say that we’re a little bit fanatical about measuring everything we do. Understanding the effectiveness of our work is as essential to us as it is to our clients and we build reporting into every piece of work we undertake.

We also regularly carry out more in-depth analysis of reporting to uncover more detailed learnings. This helps us to monitor and continually improve our work and the results we achieve for our clients.

Media Planning and Buying

Our media planners and buyers are specialists in the areas of Search Engine Marketing, Affiliate Marketing and Online Advertising. They understand that central to a successful digital campaign — whether the aim is to achieve brand awareness or direct response — is the careful targeting of relevant messages.

We also believe that media planning has a key role to play in the creative development process and that’s why our media planners work closely with our creative teams. This combination of creativity and insight helps us to deliver highly effective campaigns.

Integration

We love online and we think we’re pretty good at using all the digital channels available to get great results. But that doesn’t mean we ignore what happens offline; far from it.

We’re always aware of the way that our online work fits into the wider marketing strategy. To achieve a seamless, joined up marketing solution we often work closely with in-house marketing teams and other agencies wherever needed.

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